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Pragmatical is a holistic strategy consultancy for better world ventures who are ready to up their game, break out of the peanut gallery, and get solid results on their mission.


Like you perhaps, we've been in the trenches, in our case with dozens of pioneering better-world ventures around the globe operating on local, national and transnational / planetary scales.


We bring experience of what will and will not work in social ventures, ethical technology,

and campaigns, projects, orgs and business aimed at incentivizing ecological and social responsibility.


We study our history, the zeitgeist, and the future.


We couple this data set with deep, and unique, capacity of insight into large systems: their causal webs, their rules, their policies, their market logics, and the behaviors and psychology of the people who populate them; the things that form these and hold them in place.


And the mechanisms and tides of their change.


We work with those who are not willing to compromise core universal values,

but need to be competitive with, and gain ground against, those who are.


You can optimize the probability that your business, campaign, product,

or organization will succeed in its actual goals and change the world for the better.


End the story of settling for less,

that's not meant to be.

We're all counting on you to succeed.


And we'd be happy to assist.

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